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LANDMASTERS MARKETING RESEARCH
LANDMASTERS counts with the operative structure, experience and alliances to offer solution to your needs in the branch of specialized studies on the Real Estate sector, making feasibility studies to evaluate potential places for commercial, residential, industrial, tourist and of specialty developments.
FEASIBILITY STUDIES
The intention of these studies is to provide the best information for the decision making as far as the viability and yield of investment projects, covering the following aspects:
- Project’s ideal size determination.
- The determination of the financial flows as far as the sales that can be generated by the development, including the segmentation by the participation of each resource’s generating actor.
- In the case of malls, segment in terms of anchor stores, entertainment areas, boutiques and the diverse premises of the commercial center, thus like the amount of assigned meters to each segment.
- To determine the displacement of sold units in residential developments and sales plan.
- Marketing research advisory, advertising and media purchase by type of real estate development.
QUANTITATIVE STUDIES
In order to determine the numerical variables, our studies are based on personal interviews in public areas random form selected and by means of door to door visits.
Also, we carry out interviews in key points, or zones and specific points of sale.
QUALITATIVE STUDIES
Through "Focus Groups" studies at tastes level are made, preferences and consumption habits, determining the reason of the consumers’ conduct, inducing future behaviors. The results are made and analyzed with the greater detail possible in order to obtain an ample perspective with respect to the situations that face with their target public.
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